How Can I View My Structured Data? Complete Instructions & Guide

By April 24, 2018 No Comments
google structured data testing tool

When you install our app, SEO Get Clicked adds a piece of code to your store. This code instantly adds structured data for your entire site.  

Looking at structured data is a bit like looking under the hood of your car.

When you look at a car, you can’t see all the moving parts but if you look under the hood, you can see how it all works.

Similarly, when you look at your store’s homepage, you can’t see the structured data because it’s in the code underneath. 

Luckily for you, there is a way to see your structured data in action!

seo get clicked help documentation

In this article, we’ll explain the following:

  • View Your Structured Data
  • Making Sense of the Data 
  • Structured Data Definition   
  • Benefits For Your Store
  • Fixing Errors
  • Removing Duplication

View Your Structured Data 

You can use the Validation tool to see exactly where we’ve inserted the structured data on your site. 

You can use this tool to check that your structured data exists. This step is totally optional and is not necessary for our app to work.

This verification process can give you peace of mind by proving that it is there and accessible to Google. 

enhanced product listing

Instructions 

1.) From the SEO Get Clicked dashboard, click “Validate” on a product listed

2.) From the Google’s Structured Data Testing Tool, view structured data items found on your site 

3.) If you want to view more details, select the drop down menu on the item.

4.) If you want to generate a sample search result, click ‘Preview.’

Making Sense of the Data

This tool allows you to view the type of information Google sees when they crawl your site.

On the lefthand side, this is your site’s code.

Google is looking at the most up-to-date information about your products, collections, and articles. This is all happening live, so this is how it looks right now. 

On the righthand side is a list of structured data items that Google has found.

structured data items

Google has detected four structured data items listed here on the right hand side.

 

Basically, your website code is on the left and the interpretation of that code is on the right.

To see a more detailed view of the structured data item, click on the drop down arrow.

This will show you all of the different qualities or features associated with that item.

For a structured data item such as “organization,” you will see information listed such as: name, url, telephone, logo, image, address, etc.

If we hover over a quality such as ‘URL’, it will highlight where this information is mentioned in the code (on the left).  

json-ld shopify

If we click on URL, it will highlight code on the lefthand side where URL is referenced

 

This neatly categorized information is very valuable when it’s picked up by Google crawling your site.

Google and other search engines will use this information to create rich results for your site in search results. 

Structured Data Definition 

Structured data is extra information about your products, collections, articles, and blogs.

Search engines use this information to make sense of your site. It also enables them to create (enhanced) rich results for your site. 

product structured data item

 

Structured Data Items are simply categories. For example, one category is products.

A product such as a diamond necklace can have additional information such as: color, logo, manufacture, material, model #, weight, sku #, item condition, and a review of the item.

shopify store product information

Having your products formatted with JSON-LD enables Google to create rich results for your site

 

All of these little pieces of information tell the search engines more about your product. To see a full list of product information, please visit Schema.org.

On the right hand side, you will see a list of your structured data items.

For example, let’s say it listed four items: Organization, Website, Product, and Breadcrumb. 

When Google crawls and indexes your site, it can easily collect the information from each item to create rich results for your site.

Benefits For Your Store

Structured data is very important for increasing your store’s overall SEO. It helps Google see more every piece of information about your products.

This enables search engines to display better search results for your Shopify store.

google search results

Rich results are an enhanced listing that pop out to potential customers

 

By telling Google what they are looking at on your site, this helps Google take that information and create rich snippets for your site.

Rich results are an enhanced version of how you’ll appear on search results and make you stand out. If you’d like to read more about how rich snippets drive sales and traffic, check out our article What are Rich Snippets?

Fixing Errors

Don’t worry, our SEO Get Clicked app NEVER causes errors on your site.

There are two possible reasons for this:

1.) The item is from the theme itself 

2.) Structured data can overlap with another app you have installed

google webmasters

To monitor and fix existing pages, you’ll need to register your site on Google Webmasters. Once you have signed up as a verified site owner, you can monitor specific errors in the Rich Card Report.

Removing Duplicate Items

If you see multiple items listed over and over again, this is a duplication issue. 

There are two possible reasons for this:

1.) The item is from the theme itself 

2.) Structured data can overlap with another app you have installed

If you see duplication, you will want to remove it from your theme and have a single source of structured data (from our app only).

If the duplication is coming from another app, you’ll want to uninstall that app.

rich snippets shopify store

Notice how Organization is listed three times here… this is duplication and needs to be removed

 

If you click on a specific attribute, it will show you where it grabbed this information in the code.

Our structured data items that we’ve inserted will show up as SEO Get Clicked.

If you see a duplicate structured data item, it could be incomplete and not contain everything Google expects.

Remember to remove duplicate structured data items in order to avoid confusing Google.

Keep in mind that our app NEVER causes duplication. It is either coming from your theme or another app.

Our app contains the most complete and up-to-date structured data for you site, so make sure to keep our app installed. 

Conclusion

Thanks for reading our guide on how to check if your structured data exists.

We hope you found all the answers you were looking for in this article.

If you have any more questions, feel free to get in touch with us by sending us an email. We promise that someone here at Adolab will get back to you shortly!

Last Updated On June 01, 2018