Error Message: Your Meta Description Tag is Missing

By September 25, 2018 No Comments

Are you seeing this error message?

“Your meta description tag is missing. The <description> tag should appear once on your page.”

What does this mean?

This means that your theme doesn’t have the meta description tag. Some themes don’t include all of the required SEO tags, so that is why this is happening. Even though you actually added the  meta description, your website won’t contain it /or show it to Google because the required code isn’t in your theme.

Don’t worry this is a common thing that happens because theme developers aren’t SEO experts. Since we are SEO experts and this is what we focus on, we see this all the time.  

If Google can’t locate your meta description tag, they won’t have access to the meta description that you’ve carefully written and want to display in search results for your product. This is very bad for SEO because you are losing out on an opportunity to have a custom meta description display in search results. Ideally, this custom meta description would contain your keyword that you want to rank for and would user persuasive language to attract clicks!

How can I fix this?

The way to fix this would be to add a meta description tag into the theme’s code.

We recommend hiring a programmer on the Shopify Experts program who can do this for you.

If you are an experienced coder, you can alter this code in the product.liquid file  (this is normally where this will live, but this is normally dependent upon the theme). Again, if you aren’t an experienced coder, we advise against fixing your own code because you can accidentally break the entire layout of your website.

Example

In this example, I am showing you that I have properly written my meta description using the Get Clicked app.

meta description example

Next, I am showing you the “source code” for one of my product pages that properly displays this meta description because it has the meta description tag. This meta description tag (highlighted in blue) is the element that’s missing from your website, and needs to be added in.

To view your source code, hold down shortcut keys Option + Command + U (on a Mac) or select from the browser’s navigation bar menu Tools –> Web Developer –> Page Source. Now you can search for “<meta” using Command + F.

meta description tag

Recommended Reading:

We suggest checking out our guide, “How to Write an Amazing Meta Description & Get More Clicks!”

Last Updated On September 26, 2018