Are you seeing this error message?
“The title tag was found X times on your page. It should only appear once.”
What does this mean?
The title tag is created from your page title. Think of your page title as the liquid and the title tag as the cup. The title tag is just the container for your page title. Whatever text you write for your page title will be contained within the title tag.
You only want 1 title tag listed on your website’s code. If there are 2 or more title tags this can confuse search engines (especially if they say different things!)
The first problem is that Google won’t know which one to use and they’ll have to figure out which one to display in search results. Second, you want to make sure you have control over which title tag is being seen and used by Google because it should contain your keyword that you’re trying to rank for.
How can I fix this?
The way to fix this is to remove all of the extra title tags and leave only the one you want to use for your webpage.
We recommend hiring a programmer on the Shopify Experts program who can do this for you. Just make sure they let you know what each title tags says so that you can pick the one that you want to leave (that contains your keyword and has the right message).
If you are an experienced coder, you can alter this code in the product.liquid file (this is normally where this will live, but this is normally dependent upon the theme). Again, if you aren’t an experienced coder, we advise against fixing your own code because you can accidentally break the entire layout of your website.
We suggest reading our guide, “How to Write an Amazing Page Title”